实用英语文函写作(贾琰)(二版)

  People in business, whatever their titles are, spend a lot of their time each day exchanging information： calling sellers, presenting to superiors, trading gossip with peers, or writing and calling customers.
  Whenever there is an exchange, there is also the chance for misunderstanding and the transmission of incorrect information. Miscommunication is costly to business. It means wasted time and money. People who can express themselves well are given high evaluation and praise. This skill, the ability to communicate effectively, may bring good results in business for both the individual and the organization.
  The purpose of this book is to help people master the skill in letter writing. Writing good business letters is not very easy. Trying to string words together so they are clear and say what you mean is a true challenge. Writing good business letters can be learned, if you practice all the time until you are successful.
  Here we would like to thank Mrs. Gong Shumei who gave us good suggestions on this book.
  We are grateful to Mrs. Wang Li and Mr. Shen Shihong who helped us all the way in language and editing, and also gave us some valuable suggestions on writing the book.
  Finally, we sincerely hope this book can help you a lot in writing business letters.

  本书共分为十五个单元。第一和第二单元介绍了商务英语信函的写作基本要求，包括商务信函的结构、格式、版面要求、信封的写法、撰写商务信函的礼貌原则及写作技巧。第三到第十一单元为具体商务信函写作，其中涉及建立业务关系、询问资信情况、询盘与报盘、还盘与反还盘、订单与确认、各种支付方式、合同与修改信用证、包装、装运、保险、索赔与理赔。第十二单元到第十五单元为一般商务文书写作，包括电子商务（Email and Fax），备忘录、五种不同商务报告、调查报告；各种便条及通知；邀请卡及邀请函；简历及申请函。本书提供大量实例及练习，同时提供了练习答案。
  本书在编写过程中，参阅了大量国内外最新文献及贸易实务知识，适合高职高专、本科院校非商务英语专业的学生以及广大有志于外经贸事业的人士学习使用。

Unit One Business Letter Writing	1
Part I General Introduction	1
Part II Structure of Business Letters	1
1. Standard Parts of Business Letters	1
2. Optional Parts of Business Letters	5
3. Envelope Writing	9
Part III Layout of Business Letters	9
Notes	12
Exercises	13
Tasks	14
Unit Two Seven “Cs” in Letter Writing	15
Part I General Introduction	15
1. Courtesy	15
2. Conciseness	16
3. Clarity	17
4. Completeness	18
5. Concreteness	18
6. Correctness	19
7. Consideration	19
Part II Technical Writing	20
1. Gather Information	20
2. Define the Reader	20
3. Define the Purpose	21
4. Using Pyramid Writing Technique	21
Notes	22
Exercises	22
Tasks	23
Unit Three Establishment of Business Relations	24
Part I General Introduction	24
1. Channels for Establishing Business Relations	24
2. Writing Requirements	24
Part II Sample Letters	25
Notes	32
Useful Sentences	34
Exercises	35
Tasks	37
Unit Four Credit Inquiry	38
Part I General Introduction	38
1. Channels for Making Credit Inquiry	38
2. Writing Requirements	39
Part II Sample Letters	39
Notes	44
Useful Sentences	44
Exercises	45
Tasks	46
Unit Five Enquiry and Reply	47
Part I General Introduction	47
1. General Enquiry and Specific Enquiry	47
2. Writing Requirements	47
Part II Sample Letters	48
Notes	53
Useful Sentences	54
Exercises	55
Tasks	57
Unit Six Offers and Counter Offers	58
Part I General Introduction	58
1. Offer	58
2. Offer without Engagement (non-firm offer)	58
3. Firm Offer	59
4. Counter-offer	59
5. Two Ways of Writing Offer Letters	59
6. Writing Requirements	59
Part II Sample Letters	60
Notes	66
Useful Sentences	67
Exercises	69
Tasks	72
Unit Seven Acceptance and Orders	74
Part I General Introduction	74
1. Confirmation of Acceptance	74
2. Placing Orders	74
3. Writing Requirements	74
Part II Sample Letters	75
Notes	80
Useful Sentences	81
Exercises	82
Tasks	85
Unit Eight Payment	87
Part I General Introduction	87
1. The Modes of Payment in International Trade	87
2. Remittance	87
3. Collection	88
4. Letter of Credit	88
5. Establishment of a Letter of Credit	89
6. Letter of Credit Amendment	89
7. Writing Requirements	90
Part II Sample Letters	91
Notes	96
Useful Sentences	98
Exercises	99
Tasks	102
Unit Nine Packing and Shipment	104
Part I General Introduction	104
1. Packing	104
2. Shipment	106
3. Writing Requirements	106
Part II Sample Letters	107
Notes	110
Useful Sentences	113
Exercises	114
Tasks	117
Unit Ten Insurance	118
Part I General Introduction	118
1. Marin Insurance	118
2. Parties of the Insurance	119
3. Main Insurance Coverage	119
4. The Procedure for Making Insurance	119
5. Writing Requirements	119
Part II Sample Letters	120
Notes	122
Useful Sentences	124
Exercises	125
Tasks	127
Unit Eleven Complains and Claims	128
Part I General Introduction	128
1. Kinds of Complaints	128
2. Making a Claim	128
3. Adjusting a Claim	129
4. Writing Requirements	129
Part II Sample Letters	130
Notes	133
Useful Sentences	134
Exercises	136
Tasks	139
Unit Twelve Communication through Electronic Media	140
Part I Email	140
1. General Introduction	140
2. Characteristic of Email	140
3. Email Netiquette	141
4. Email Format	141
5. Writing Requirements	142
6. Samples	142
Notes	144
Exercises	145
Tasks	145
Part II Fax	145
1. Advantages of Fax	145
2. Structure of Fax	146
3. Writing Requirements	146
4. Samples	147
Notes	149
Exercises	150
Tasks	150
Unit Thirteen Writing Business Reports	151
Part I Memos	151
1. General Introduction	151
2. Writing Strategy	152
3. Components of Memos	152
4. Three Main Kinds of Memos	154
5. Samples	155
Notes	157
Exercises	157
Tasks	158
Part II Informal Reports	158
1. General Introduction	159
2. Five Kinds of Informal Reports	159
3. Report Formats	159
4. Writing Requirements	160
5. Samples	160
Notes	163
Exercises	163
Tasks	164
Part III Investigation Report	164
1. General Introduction	164
2. The Parts of Investigation Report	164
3. Samples	165
Notes	166
Exercises	166
Tasks	167
Unit Fourteen Notes and Messages	168
Part I Notes and Messages	168
1. General Introduction	168
2. Layout of Notes	168
3. Guideline for Writing Notes	168
4. Kinds of Notes	168
5. Samples	170
Notes	173
Exercises	173
Part II Invitation Cards and Letters	174
1. General Introduction	174
2. Parts of Invitation Letters	176
3. Kinds of Invitation Cards and letters	176
4. Samples	177
Notes	185
Exercises	185
Tasks	186
Unit Fifteen Writing Persuasive Résumé and Covering Letters	187
Part I Résumé	187
1. General Introduction	187
2. Components of a Résumé	187
3. Types of Résumé	189
4. Writing Requirements	189
5. Samples	189
Part II Covering Letters	197
1. General Introduction	197
2. Types of Covering Letters	197
3. Writing Requirements	197
4. Samples	198
Notes	200
Exercises	201
Tasks	202
Keys to Exercises	203
参考文献	228